Do This To Make 2026 Your BIGGEST Year on Etsy

About this video

Jahraus, who claims she has sold over $1.7 million on Etsy and talks to hundreds of sellers every month who have scaled to over $10,000 a month, gives five strategies for making the next 12 months your best year on Etsy. (1) Pick a customer, not a niche — niches don’t buy, people do — and design for a profitable customer’s lifestyle so the brand fits their Pinterest boards or favorite boutique. (2) Win the scroll with better thumbnails: natural light, no artificial lighting, lifestyle mock-ups, clean composition and high contrast; search your main two keywords and ask whether you would click your own listing. (3) Drive external traffic daily, especially from Facebook groups and Pinterest, rather than relying on Etsy search; she notes Etsy created share-and-save links to incentivize this. (4) Don’t copy best sellers — she says Etsy is 6 to 8 months behind on trends, so look outside Etsy and bring trends to the platform first, which she credits for the success of 90% of her elite inner circle members doing the highest volume. (5) Redefine your product mix strategically: more listings does not mean more money. Give each listing a purpose, like a basketball team — including loss leaders, low-price, lower-margin items perhaps making a dollar per transaction whose purpose is order velocity, which lifts the ranking of other listings — and remove any product that serves no purpose as dead weight.

Key takeaways

• Pick a profitable customer and design for their lifestyle instead of picking a niche — niches don’t buy, people do
• Make thumbnails stop the scroll with natural light, lifestyle mock-ups, clean composition and high contrast, and benchmark them against search results for your main two keywords
• Drive external traffic daily from Facebook groups and Pinterest instead of relying only on Etsy search, using share-and-save links
• Don’t copy Etsy best sellers — she says Etsy trends lag 6 to 8 months — so source trend ideas off-platform and bring them to Etsy first
• Give every listing a strategic purpose in the product mix, including loss leaders for order velocity, and cut products that serve no purpose

Episode details: published September 15, 2025 · 5:02 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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