Do you need 100+ Etsy listings to WIN? Can you remove Etsy REVIEWS? How to write Etsy descriptions?

About this video

This is part two of an Instagram Q&A. The creator, who claims about seven years on Etsy, over $1.5 million in revenue and over a million dollars in profit, plus selling on Amazon and Shopify and a corporate background at Zappos and Zulily, answers business questions. On goals, she says she wants to scale and simplify by leverage, maintain Etsy at its current level — she claims $370,000 last year and typically $300,000 to $400,000 a year — while driving margin rather than top-line revenue, leave Shopify and Amazon largely unchanged, focus more on teaching, and possibly sell off some product lines. On saturated niches, she says there is still room because market leaders are often ‘asleep at the wheel’ and complacent, and newcomers with no sales or reviews should compete in every way including price. On niches in one shop, she advises focusing on customers not niches: choose profitable customer segments with higher discretionary income, stable jobs, expensive hobbies, and who value time over money, serve them four to seven years, and different niches are fine if customers are complementary. Other answers: she cannot give legal advice on EIN/sole proprietor status for a 12-year-old making $15,000, says she herself stayed sole proprietor until over $300,000 a year and recommends a CPA and local SBA/SBDC; candy bar bouquets and party supplies are allowed, with licensing, LLC or insurance considerations for consumables; digital shops at 400 sales are still in startup/sprint mode until at least 3,000 to 4,000 orders; bad reviews can only be removed by Etsy for extortion or third-party mentions; do not offer free product for reviews; descriptions need SEO, answers to all questions, mobile legibility and site merchandising toward power listings; print-on-demand shops should aim for over 100 quality listings targeting long-tail keywords.

Key takeaways

• Focus on profitable customer segments, not just a niche — you can mix niches in one shop if the customers are complementary and served for four to seven years
• Saturated niches still have room because established leaders may be coasting; newcomers with no sales should compete on all angles including price
• Descriptions should include SEO, anticipate and answer every buyer question, be legible on mobile, and use site merchandising to drive multi-item orders to power listings
• Digital shops should keep sprint pricing strategies until 3,000 to 4,000 orders; at 400 sales you are still in startup mode
• Print-on-demand shops should build to over 100 listings without sacrificing quality, using long-tail keywords and a rounded mix of seven product types

Episode details: published June 7, 2023 · 14:36 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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