Etsy Income Report 😱 My 1099 EXPOSED, Seriously | How To Sell On Etsy

About this video

Dylan Jahraus says she is exposing her actual 2022 Etsy 1099 and breaking down the finances of her multi-six-figure shop. She claims about $1.5 million in lifetime Etsy revenue and over $1 million in profit, with about $370,000 last year from Etsy, and says her Etsy revenue has been between $360,000 and $400,000 for the last three to four years. She says she intentionally did not scale beyond that level because it would require moving the business out of her home, and instead focused on margin, contrasting $2.7 million at a 10% margin with $370,000 at a 75% margin. She stresses the expense figures blend Etsy, Amazon and Shopify because it is the same product and same LLC taxed as an S corp: cost of goods sold was $73,980 across 21 main suppliers and 367 transactions; total shipping was $46,801, with Etsy shipping fees of $42,438; total Etsy fees were 11.6%, or $42,893, including offsite ads and $300 to $500 she says she accidentally spent on ads. Other costs she lists include business insurance $2,056, tax prep $475, payroll fees $324 for three people via ADP, office supplies $4,900, travel $3,725, bank charges $550, licenses and fees $3,638, and equipment $364, for total costs and expenses of about $179,382 and a blended margin just over 70%, up from 45% to 50% earlier. She pays quarterly tax estimates from a sales plan built at the start of the year, does the P&L at year-end, and says she keeps the shop as a playground to test strategies for students rather than gambling with other people’s businesses, while considering selling off certain product lines.

Key takeaways

• She claims about $370,000 in Etsy revenue last year, within a $360,000 to $400,000 range held for three to four years by choice to keep the business home-based
• Her blended costs across Etsy, Amazon and Shopify totaled about $179,382, including $73,980 in cost of goods sold and $42,893 in Etsy fees at 11.6%
• She says the blended margin across the three channels was just over 70%, up from 45% to 50% earlier, after focusing on margin instead of revenue scale
• The business is an LLC taxed as an S corp, pays quarterly tax estimates based on an annual sales plan, and uses travel that is at least 50% business for sourcing trips
• She says she keeps the Etsy shop as a testing playground for teaching strategies and may sell off individual product lines to simplify, noting you cannot legally sell a shop itself

Episode details: published March 13, 2023 · 7:55 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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