Etsy Is NOT Saturated (Here's How To Win)

About this video

The creator argues Etsy is not saturated because most listings in search results are not built to convert and will not make a sale, then gives five changes to apply listing by listing. First, put more of the product in the thumbnail — showing stacks, bundles or multiple design options instead of a single item with lots of negative space — to raise perceived value and win the click. Second, update fonts yearly for 2026, moving away from dated 2016 and 2019 styles toward current imperfect hand-drawn, thicker styles, because outdated fonts make a shop feel old even if shoppers cannot articulate why. Third, curate variants instead of offering many near-duplicate colors, using Lululemon as an example, so buyers are not overwhelmed and conversion rate rises. Fourth, create listings for bulk and wholesale buyers using keywords like bulk, wholesale, set of and bundle, where competition is thinner and one large order can outweigh many single sales. Fifth, when a product wins, duplicate and reposition the concept for different customers and keywords rather than hoping no one copies it; she claims as her own example that one mama sweatshirt did $16,000 and that duplicating it 79 times led to over $330,000.

Key takeaways

• Show multiples or bundles in thumbnails to increase perceived value and clicks
• Update fonts yearly; dated fonts signal an outdated shop
• Cut weak, near-duplicate variants to reduce decision friction and raise conversion
• Duplicate listings with bulk/wholesale/set keywords to reach volume buyers
• Explode winners into new listings for different customers instead of sitting on one listing

Episode details: published August 3, 2026 · 9:44 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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