Etsy's New Dashboard EXPLAINED: What Sellers Need to Know

About this video

Jahraus reviews Etsy’s new Search Visibility dashboard and Customer Service Stats dashboard and concludes both are largely disappointing repackaging of information sellers already had. The customer service dashboard tracks progress toward Star Seller, showing message response rate with a graph, on-time shipping and tracking, average review rating by category, and case rate, plus tips and articles, but she says there are no new tools in it. The search visibility dashboard flags factors such as listings having only one photo and suggests adding more photos or videos, and shows where a shop is ‘on track’ on shop info and customer service. She argues it judges photo quantity, not quality, gives no personalized search insights despite promising them, and will not explain why a fully completed listing still gets no traffic. She also highlights Etsy’s note that, starting October 1st, US listings with domestic shipping prices lower than $6 will be prioritized in search, predicting sellers will bake costs into product prices to get under that threshold. In Etsy’s Q&A she notes Etsy says not having a Star Seller badge does not impact search visibility, and that changes can take up to one day to reflect, though she says it can actually take a few weeks. Her advice is to largely ignore the new dashboards unless managing an employee’s response time, and to focus instead on Dashboard and Stats, then Marketing, then Finances and payment account.

Key takeaways

• The new Customer Service Stats dashboard tracks Star Seller progress (message response, on-time shipping/tracking, review rating, case rate) but, she says, adds no new tools or information
• The Search Visibility dashboard mainly flags photo quantity, e.g. listings with one photo, rather than photo quality or the real reasons a completed listing gets no traffic
• Starting October 1st, per the update she cites, US listings with domestic shipping under $6 will be prioritized in search
• Etsy’s own Q&A in the update says lacking a Star Seller badge does not impact search visibility
• She ranks the most valuable dashboard areas as Dashboard and Stats first, followed by Marketing, then Finances and payment account

Episode details: published October 7, 2024 · 7:38 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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