Etsy Sales Down? 6 TIPS to Increase Sales

About this video

Dylan Jahraus warns that a strong Q4 can crash in January if sellers do nothing, and gives six things to do now. She says she has sold on Etsy for about six and a half years, claims over $1.4 million in revenue on the platform, and says her business consistently does $30,000 to $40,000 a month. (1) Shift who you target through SEO: Etsy targets different customers in Q1 than gift-givers in Q4, so target profitable customers who still have money to spend in January. (2) Drive your own traffic because Etsy’s Q4 ad spend will not carry into Q1: spend a consistent minimum of 20 minutes a day from January 1st through March 31st on Facebook (the warmest, most ready-to-buy leads), Instagram (nurturing and testing products), and Pinterest (the long game), for a compounding organic effect. (3) Regenerate cash flow and raise sell-through: do not stay stubborn about a 50% gross margin while sitting on dead inventory you are effectively paying rent to store; cut losses and reinvest in more profitable inventory, because January shoppers want new. (4) If sales slow, work more, not less, and pull the right business levers. (5) Do site merchandising: push new assortments to the front of the shop, or repackage existing products in a new way, so the shop does not look on January 1st like it did on Black Friday/Cyber Monday. (6) Test new strategies for entire quarters, not a week at a time. She adds that Q1 and Q2 are historically her best quarters, so Q4 is not the end-all be-all, and pitches her Multi-Six Figure Etsy Blueprint, which she says separates sprinting and marathon strategies.

Key takeaways

• Shift SEO targeting in Q1 away from gift-givers toward profitable customers who still have money to spend in January
• Spend at least 20 minutes a day from January 1st to March 31st driving organic traffic via Facebook, Instagram, and Pinterest
• Clear dead inventory to regenerate cash flow and raise sell-through instead of protecting a 50% gross margin on stock that is not moving
• When sales slow down, work more rather than less and actively pull the levers you control
• Re-merchandise the shop for January by pushing new or repackaged assortments to the front, and test new strategies for a full quarter

Episode details: published December 26, 2022 · 6:44 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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