Etsy SEO For Beginners | Watch this BEFORE starting an Etsy store

About this video

In this presentation version of her SEO lesson, she argues the number one SEO mistake is using titles to describe the item rather than its purpose, so listings never match how customers actually search. Etsy shoppers, she says, search for solutions and occasions, often without a specific product in mind, unlike eBay shoppers hunting specifications. She works through digital examples: an AI prompts guide, a junk journal paper listing from a high-sales shop whose dated SEO she says a new shop could not copy successfully, a food photography guide, and a custom city map. For each, she rewrites the title around purpose and utility with overlapping long-tail keywords, then duplicates the listing with a new photo and a second keyword set. Her bonus tip repeats the general-specific-specific pattern: put the main noun first and descriptive adjectives after it, the way buyers type. She notes titles are only about ten percent of a listing’s total SEO.

Key takeaways

• Titles must match the solution the buyer searches for, not item specs
• Old, high-sales listings can survive bad SEO that would sink a new shop
• Duplicate each rewritten listing with a second, distinct keyword set
• Order keywords noun-first: general, then specific, then specific
• Titles are only about 10% of SEO — the rest of the listing matters

Episode details: published May 22, 2023 · 15:54 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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