EXACTLY What To Sell on Etsy This Holiday Season 2026 🎁 (5 NEW Trends)

About this video

Jahraus argues slow Etsy sales are not mainly saturation but sellers republishing the same version of Christmas everyone else made last year, so products look like 2025. She says she pulled together 79 trends for late fall and winter after hours of work and travel to markets, presents five of them, and offers the full 79-trend guide free via links in the description and comments, noting it also tells sellers what to stop making. Trend one is olive as the new Christmas base: washed army-green and olive with vintage holiday motifs feels heritage and expensive versus bright red and green, and works beyond December 26th because olive works year-round. Trend two is the gingerbread man, which she calls underutilized compared with trees and Santas, working across kids’ items, kitchen, food packaging, ornaments and apparel. Trend three is argyle, the preppy plaid, appearing on home textiles, wrapping paper and wallpaper in neutral and bright combinations; she suggests digital sellers could add another 10 to 15 listings with seamless-pattern bundles where each color collection had 20 to 30 options or files. Trend four is the snowflake and Nordic star: blockier, geometric medallion snowflakes without many spokes, used alone, oversized, or as repeating patterns. Trend five is suede and faux suede as a full category, not an accent, translating from fall into winter. For each trend she gives adaptations for digital, print on demand, handmade, sourced, vintage and handpicked/curated sellers, such as using suede only in mock-up backgrounds for digital products.

Key takeaways

• Do not simply republish last year’s holiday listings; refresh them with this year’s trends or the shop will feel saturated and dated
• Olive is presented as the new Christmas base, replacing bright red and green with washed army-green heritage tones that still work year-round
• Gingerbread man motifs are called underutilized versus trees and Santas, with uses across digital SVGs and printables, POD aprons and tumblers, and handmade ornaments and candles
• Argyle and blocky Nordic-star snowflakes are offered as pattern trends for seamless bundles, textiles, wrapping paper, wallpaper and oversized prints
• Suede and faux suede are framed as a full-season texture category, adaptable even for digital sellers through mock-up backgrounds and for curated gift sets through texture and sheen

Episode details: published October 5, 2026 · 9:03 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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