Free Shipping? SEO? Taxes? Dying Store? High Ticket Items? Family Income? | How to Sell On Etsy

About this video

In this Q&A (part two, with her husband Wes), the creator — who says they have sold over $1.5 million in revenue and over $1 million in profit on Etsy over about seven years — answers viewer questions. On taxes: you file a return once a year, but growing Etsy income means quarterly estimated payments, so talk to a CPA. For a new shop unsure what to sell, focus on the customer first: decide whose money you want to rely on, what they already come to Etsy for, and do customer research before product research. Among five things she wishes she had known: production partners exist and you need not be an artist, shortcuts and tools save time, and the supplies category is lucrative — she cites about $75,000 a year from it. Other answers: grow on Etsy first, because an established presence helps you drive traffic to other platforms later; do not wait for a set number of listings before marketing, since even one listing can sell; and a shop returning from vacation mode is not dead — jump-start it with manual traffic-driving plus pricing and discount tactics. Handle bad reviews by always replying professionally and pointing to what the listing states, since the reply is really for future customers. For a dying store, exhaust a listing’s potential by repackaging it (SEO, photo/price/value) before giving up, and do not renew listings mindlessly without improving them. Keep SEO language consistent — the first 140 characters of a description matter, so do not mix languages in one listing. On free shipping, test both ways for at least three weeks and follow category competitors. International shipping is, she says, worth it and can carry higher margins if international buyers pay full shipping while domestic orders ship free. For low-ticket sellers, she advises against a new shop: round out the product mix with her seven product types, including loss leaders that drive order numbers and other types that drive revenue, for the same profitable customer. She also recommends Facebook for fastest sales, Pinterest for long-term traffic, and Instagram for nurturing customers, and says upsells and add-ons can raise average order value by 30% or more.

Key takeaways

• Research the customer before the product: identify a profitable customer segment, what they already come to Etsy for, their aesthetic, and the expensive hobbies that prove willingness to spend.
• Establish yourself on Etsy first, market from your very first listings, and do not start a second shop — instead round out your existing shop’s product mix with types like loss leaders and revenue drivers.
• Give SEO changes at least three to four weeks before judging them, keep one consistent language per listing, and repackage underperforming listings (SEO, photo, price, value) before abandoning them.
• Test free shipping both ways for at least three weeks, guided by category competitors, and consider international shipping, which she says can improve blended margins when international buyers pay full shipping.
• Reply professionally to every bad review (the audience is future customers), use add-ons and upsells to lift average order value, and set up quarterly estimated tax payments with a CPA as income grows.

Episode details: published March 4, 2023 · 23:14 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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