From $0 to $1.25 Million on Etsy | How to Sell on Etsy in 2023 | Why Etsy 101 Won't Work

About this video

Dylan Jahraus argues that B- and C-level Etsy shops are vulnerable to failure in 2023 because market conditions have changed. She introduces herself as a seller since 2016 who says she has done over $1.2 million on Etsy at $30,000 to $40,000 a month in revenue. She says active Etsy sellers grew from 1.7 million when she started to around 5.3 million, with a jump from 2.65 million to almost 5 million during 2020, when stimulus checks drove spending. As evidence, she claims her own sales rose from $245,000 in 2019 to $360,000 in 2020 without extra effort to drive traffic, while she was raising prices to slow demand and fulfilling orders alone while her husband was deployed. Citing an idea she attributes to Gary Vee — when the market is good, even F players make money — she says many sellers who started in 2020-2021 mistook a market boost for skill, became Etsy teachers, and now pass on basic advice about good photos, SEO and trend research. That advice, she argues, was enough when money was flowing but is not enough now. Sellers who never needed trial and error lack the foundation and ‘scrappy tactics’ required to claw their way to the top, become market leaders in multiple areas, and outwork and outsmart competitors. She urges working both smarter and harder, a mindset that failure is not an option, and focusing on the right profitable actions rather than busywork, claiming her years of trial and error are why she does a consistent $300,000 a year in sales, per her statement.

Key takeaways

• Success in 2020-2021 is not proof of skill — stimulus-driven demand let even weak sellers make money, per the creator’s framing of Gary Vee’s ‘F players’ idea
• Competition has sharply increased, with active sellers rising from 1.7 million in 2016 to around 5.3 million, per the creator
• Basic advice — good photos, SEO and trend research — is presented as insufficient now; sellers need trial-and-error-tested ‘scrappy tactics’ to become market leaders
• Being a market leader in only one area leaves a shop vulnerable; the creator urges leading in multiple areas so a market softening does not sink the shop
• The creator prescribes outworking and outsmarting competitors with disciplined, profitable actions rather than busywork, backed by a failure-is-not-an-option mindset

Episode details: published September 11, 2022 · 14:04 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

← Previous: What NOT to Sell On Etsy | What To Sell On Etsy | Etsy Shop For Beginners · Next: $1.25 Million Etsy Seller Answers Your Questions & Etsy Tips | Q& A Part 1 | SEO Tips Wholesaler →

All Dylan Jahraus videos · Dylan Jahraus profile · Dylan Jahraus on YouTube