Get Etsy Sales With Instagram REELS (100 Orders Per Day)

About this video

The creator argues you don’t need social media to succeed on Etsy, but Instagram Reels accelerate growth, give fast feedback, and build the brand — and that your first reel can be cringey as long as you start. The goal of a reel is reach among potential customers who align with the brands your premium target customers follow, earned by giving far more value than you ask for, not by posting only products. Value formats she lists: educate, give ideas, entertain, and solve problems — e.g. ‘10 gift ideas for her’ with only a few items from your shop, tutorials for using/installing/displaying a product (especially for digital products), how-to-style content for print-on-demand and decor, and trend roundups. Treat the account like a magazine mixing lifestyle content with selling. She frames Instagram as a nurturing channel focused on lifetime value (versus Pinterest for new customers), where brand and customer experience must match Etsy, Stories polls (font A or B, gold or silver) gather feedback and pre-orders for unlaunched designs, resharing customer posts and reviews builds social proof, and Instagram works as an easier bridge from Etsy to your email list or website than going direct. She also frames a strong organic following as a sellable brand asset. Tactics she says are working: ManyChat automations to send shop links when followers comment, recommended if you have at least 5,000 followers; collaborations with micro-influencers judged on real engagement; tagging larger influencers/celebrities; focusing posts on the transformation/outcome rather than the DIY process; process content that can be faceless; strong covers, trending audio synced to the content, natural light, and 3-4 second looping reels with a strong hook and story. She claims she has made over six figures a month by social selling.

Key takeaways

• Social media isn’t required for Etsy success, but Reels accelerate growth and feedback — post value-first content, not just product posts
• Give value in four forms: educate, give ideas, entertain, solve problems — e.g. gift guides and tutorials where only a few items are yours
• Use Instagram to nurture existing customers and raise LTV: keep brand experience consistent with Etsy, use Stories polls for feedback and pre-orders, and reshare reviews for social proof
• If you have 5,000+ followers, set up ManyChat so commenters automatically receive Etsy shop/product links
• Show the transformation and outcome, not the DIY process — use process footage, a strong cover and hook, trending audio, natural light, and short 3-4 second loops

Episode details: published August 26, 2024 · 13:30 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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