Get Found on Etsy With this ONE Marketing Hack!

About this video

The creator addresses sellers whose SEO seems good but who still get low Etsy traffic, arguing they should not default to paid Etsy ads. Her benchmark is roughly 20 visits per listing per day; below that, sellers need ‘sweat equity’ external traffic to build momentum that then compounds. She rejects the myth that Etsy penalizes social traffic because it hurts conversion, pointing to Etsy’s Share & Save links — which refund a percentage of fees on externally driven sales — as evidence Etsy encourages it. She outlines four external channels matched to business stage. First, Facebook is best during the early ‘sprint’ phase because users there expect to click out to an external site, whereas Instagram is better for nurturing existing customers and TikTok for discovery and entertainment. Second, Pinterest is the long game for every seller: she claims over 500,000 shop visits from Pinterest stemming largely from one year of consistency about eight years earlier, recommends at least 10 minutes a day, optimizing listings first, and only pinning evergreen listings whose links won’t break when disabled. Third, backlink building can be outsourced via Fiverr or Upwork, provided freelancers use Share & Save links. Fourth, email marketing should build goodwill first — roughly 80% value content (education, brand story, behind-the-scenes, complementary solutions) and 20% offers — always using Share & Save links.

Key takeaways

• If listings get under about 20 visits a day despite decent SEO, add external traffic rather than defaulting to Etsy ads.
• Use Etsy’s Share & Save links for all external traffic so you earn back a percentage of fees on those sales.
• Prioritize Facebook in the early sprint phase, since its users are most willing to click through to an external shop.
• Treat Pinterest as a long-term asset: optimize listings first, pin evergreen (non-seasonal) listings, and work on it at least 10 minutes daily.
• Build email goodwill before selling — about 80% value content to 20% offers — and consider outsourcing backlink building with Share & Save links.

Episode details: published January 23, 2025 · 6:40 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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