How I made $1 Million with my husband | How YOU can grow your Etsy shop and stay organized

About this video

A Q&A with Jahraus, who says she has sold on Etsy for about seven years, has sold over $1.5 million in revenue and over a million dollars in profit, and previously worked in corporate e-commerce for Zappos and Zulily. On digital downloads, if customers buy on weekdays because their profession keeps them busy on weekends, lean into weekday selling rather than forcing weekend revenue. For jewelry, differentiate and pack value into listing photos so high-quality work doesn’t look like imported resold jewelry. On trademarks, she says any profit is not worth the legal risk or losing your shop. She recommends international shipping — customers will often pay $30 shipping on a $20 item, she says — except perhaps for highly breakable items, and notes margin can increase on international orders if set up correctly. Packaging should match perceived value: a $200 item shouldn’t ship in a reused Amazon box, while a $3 item might, and an eco-friendly sticker helps if reusing boxes. On organization, she opposes planning days — ‘planning should never take the place of action’ — using Google Calendar synced to her phone plus a fixed daily routine, starting with checking for urgent email at 6 o’clock. For traffic beyond Facebook and Pinterest, she says her Facebook strategy is a three-pronged approach and should be doubled down on before adding Instagram or TikTok. Cart abandonment, she says, means friction in the listing, which she checks against a checklist. Personally, she says they are not yet paying their five-year-old son or funding a Roth IRA for him, focusing instead on a 529 plan, and describes blending work and marriage as teammates.

Key takeaways

• Align selling effort to when your customer actually shops instead of forcing sales on slow days, e.g. weekdays for professional digital-download buyers
• Make listing photos prove value and differentiation, especially for jewelry that could be mistaken for imported resold goods
• Test international shipping rather than prejudging it — she says buyers often pay more in shipping than the item price — unless items are highly breakable
• Match packaging to perceived value: premium items need premium packaging; reused boxes suit low-price items and can be covered with an eco-friendly sticker
• Skip planning days: use a calendar for must-dos plus a fixed daily routine, and treat cart abandonment as a listing-friction problem to diagnose with a checklist

Episode details: published June 20, 2023 · 10:52 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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