HOW I MADE OVER $1 MILLION ON ETSY | How to Make Money From Home on Etsy | How to Get Sales

About this video

The creator recounts, in her own claimed figures, how her shop reached its first million dollars in Etsy sales between its fourth and fifth year — claiming $13,000 in the first five months, $112,000 in the first calendar year, $245,000 the next year, and $302,000 the year after — starting from a single listing for an item originally made from toothpicks and foam that had to be re-engineered for shipping once it sold. Her tips: choose your customer before your product (hers turned out to be moms and brides); add a complementary add-on product customers buy together; protect margins through customization, charging a premium for options such as a handful of colors rather than endless choices; say yes to customer requests, which she claims produced about 90% of her products and one ‘cash cow’ item she claims earned about $500,000; photograph every item made and turn each photo into its own listing; vary titles so duplicate listings target different customers and search terms; target gift giving with at least half of listings, pricing around occasion budgets; offer at least one highly photographed gift item and, with permission, reuse customers’ professional photos; keep cash flow healthy by staying made-to-order with low inventory; and drive your own traffic via Facebook, Instagram, TikTok, and Pinterest — she claims Pinterest once brought over 900,000 views per month — with about five minutes of consistent daily effort and no paid ads. All revenue figures are the creator’s claims.

Key takeaways

• Choose your customer before your product, and add complementary add-on items
• Use limited customization options to charge a premium and protect profit margins
• Say yes to customer requests — the creator claims they produced most of her products
• Photograph every item into its own listing and vary titles to target different search terms and gift occasions
• Stay made-to-order to protect cash flow, and drive your own traffic consistently off Etsy

Episode details: published August 31, 2022 · 6:58 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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