How I make $75,967 per year Selling SUPPLIES on Etsy (Step by Step)

About this video

The creator argues Etsy’s supply category is more scalable and less creative than print-on-demand or digital products, because it needs no AI images, Canva templates or design skills and fulfillment can be easily outsourced with little training. She claims she added an easy $75,000 to her Etsy revenue last year from supplies. She quotes Etsy’s definition — craft supplies are tools, ingredients or materials whose primary purpose is creating an item or a special occasion — and notes party supplies can also be sold as craft supplies, which creates grey area around holidays, weddings, birthdays, anniversaries, retirement, prom and homecoming. She gives four sourcing routes: 1) inventory already at home, adding supplies to a handmade shop or pivoting to supplies; 2) local retailers such as Michael’s, Hobby Lobby and Dollar Tree, where a resale certificate can remove sales tax but inventory consistency varies, with Hobby Lobby described as more consistent; 3) local wholesalers found via Yelp/Google within about two hours, where location near a port can be an advantage and relationships matter; 4) online, starting with AliExpress, then Temu, avoiding Alibaba while testing because of its complexity, and treating Faire cautiously because an extra middleman lowers margin. She stresses a strategic assortment, referencing a seven-types-of-products framework, and says supplies are not necessarily cheap, giving examples she cites: a metal arch/hoop stand bought for about $32 and sold for $300+, photo backdrops bought for $63 and sold for $200-$400, and a 12-foot lawn sign banner bought for $31 and sold for at least $85-$100.

Key takeaways

  • Etsy’s supply category covers components for a finished item or a special occasion, including party supplies, not just beads and ribbon.
  • The model is pitched as creativity-free and outsourceable: spot a buy-low/sell-higher margin rather than designing products.
  • Source in order of ease: existing home inventory, local retailers, local wholesalers found via search, then online starting with AliExpress.
  • Avoid starting with Alibaba while testing and watch Faire margins, since extra middlemen reduce profit.
  • Build a strategic product mix and include high-ticket supplies — the creator cites backdrops, arch stands and large banners with large buy-to-sell markups.

Episode details: published August 9, 2023 · 7:50 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.


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