How I Make My Etsy Products (Full Tutorial)

About this video

In a behind-the-scenes studio video, the creator recreates the first product she ever made for her Etsy shop: a floral letter. She uses a laser-cut letter rather than floral foam so it lasts, works at a table raised on her college dorm bed risers, and lays out flowers fully before gluing, trimming stems and adding filler such as hydrangea clippings and greenery for a full, mostly neutral look with small pops of brighter pink. She discusses favourite flowers including small tea roses from Michaels and a discontinued spider mum that featured on a power listing, noting she once bought out many Michaels stores while heavily pregnant. She claims she made over a million dollars in profit from these types of products before starting her coaching business, and describes making about 20 letters in a day. She also explains hiring a military spouse to make orders after vascular surgery made standing difficult, that the business spread through her house, and that she decided against a Southern California warehouse, choosing instead to pivot to different product types and keep the shop as a training example.

Key takeaways

• Build the floral letter on a laser-cut base instead of floral foam for longevity, and lay out the full design before committing with the glue gun.
• Small tea roses are favoured for size variation and ease of use; filler flowers and greenery close gaps so the finished piece looks full.
• The creator claims over $1 million in profit from these products before coaching, and describes a pace of about 20 letters in a day when working orders.
• Capacity was added by hiring a military spouse to make orders in the home after health issues made standing at the table hard.
• Rather than complicate the business with a warehouse, she chose to pivot to different product types and use the existing shop as examples in trainings.

Episode details: published November 21, 2024 · 8:36 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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