How Pinterest gets YOU more Etsy Sales in 2023

About this video

The creator explains how she drove free traffic to her Etsy shop with Pinterest instead of Etsy Ads. She claims, as her own results, over $1.5 million in revenue and over $1 million in profit, and says Pinterest at one point drove over 50% of her visits, with her shop peaking at over 50,000 visits per month. Looking at a 12-month period she cites 485,000 total visits: Etsy app 31%, Etsy marketing/SEO (off-site ads) 28%, social media 22%, Etsy search 10%, direct about 4%, and Etsy Ads only 1.6%. Of social traffic, she says Pinterest drove nearly 95%, amounting to over 20% of total visits. By contrast, she says her highest Etsy Ads year averaged about $109/month in spend for about $207/month in revenue — roughly selling physical products at half price — and warns ad traffic stops when spending stops. Her method: open a Pinterest business account to see analytics (impressions, pin clicks, outbound clicks, saves, top pins), optimize listing SEO before pinning, use Pinterest-optimized photos, and pin directly from listings with the Pinterest Chrome extension, which she says takes minutes within about 20 minutes a day. She stresses pins compound like a snowball and can surface months later, unlike Facebook/Instagram posts, and Pinterest users expect to click off the platform to shop.

Key takeaways

• In the creator’s cited 12-month breakdown, Pinterest drove nearly 95% of social traffic and over 20% of all shop visits, while Etsy Ads drove only 1.6%.
• She reports Etsy Ads were poor value for her physical products — about $109/month spend returning about $207/month revenue — and warns paid traffic stops when spend stops.
• Use a Pinterest business account and judge pins by pin clicks, outbound clicks and saves, not just impressions.
• Do not pin until listings have strong SEO and Pinterest-optimized photos; the pin carries the listing’s SEO with it.
• Pins are long-lived and can build momentum months after posting, and Pinterest users expect to leave the platform to buy, unlike Instagram or TikTok scrollers.

Episode details: published August 31, 2023 · 7:36 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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