How To Create a Winning Etsy Banner (And Get MORE Sales Fast)

About this video

Dylan Jahraus and Coach AJ review and redesign three Etsy shop banners live in KD to show how to attract profitable customers. They say most banners they review are generic, wasted space, or actively hurting the shop, while optimized banners can help sales. The first example, a handmade pillow cover shop with strong sales and reviews, used yellowish, inconsistent customer-style photos that did not reflect product quality. AJ rebuilds it using colorful best-selling pillows from the shop’s custom sort, warm background tones instead of harsh white, a pre-designed KD font pairing, a subtle rectangle behind text, burgundy/dark red tones noted as trending for Q4, and a softened colored shadow on images for a more premium look. The second example, a minimalist gold jewelry shop, had too much text, mixed fonts and sizes, and repeated the shop name already shown below the banner. AJ simplifies it with a clean grid, balanced product images, holiday gift cues, and a concrete offer — order any two pieces and enjoy 10% off with a coupon code — using a KD font pairing instead of fluffy copy. The third, a fashion shop focused on sustainability and back-to-school, is rebuilt around its best sellers, oversized fits and vivid colors, with careful letter spacing and a trendy chocolate font color instead of default black. Core lessons: use your best, most editorial photos not dark review photos, pick colors strategically so customers feel at home, keep text to hard-hitting converting facts, and use font pairings to remove guesswork.

Key takeaways

• Make the banner a window display of your best sellers using your best editorial photos, not yellowish or shadowy customer review photos
• Choose background and text colors strategically from your products — avoid harsh white and default black, e.g. warm tones or trendy chocolate/burgundy for cohesion
• Use pre-designed font pairings in KD/Canva-style tools instead of mixing many fonts and sizes, and adjust letter spacing for a designer look
• Keep banner text minimal and factual — do not repeat the shop name, and feature concrete offers like a 10% off two-piece coupon code over fluffy descriptions
• Add subtle, color-matched shadows with adjusted angle, blur and opacity in KD to make product images look premium rather than flat

Episode details: published October 2, 2025 · 10:51 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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