How To CRUSH the Big Etsy Shops | Etsy for Beginners

About this video

The creator gives five ways for new sellers to compete with large Etsy shops with tens of thousands of sales without competing on price. She claims, as her own results, over $1.4 million in revenue and over $1 million in profit over about seven years. 1) Turn on requests for customization — big shops often refuse small one-off requests because they are not worth their time; simple changes like a name, date, font or color let a small shop win that business and learn what to add. 2) Offer sizes competitors do not: a smaller size lowers the entry price shown in search, and a larger size than anyone else offers raises average order value. 3) Offer colors competitors do not, checking trends and asking buyers and followers what colors, materials or fonts they want before investing in inventory. 4) Replace pure mockups with your own photos and video — even one or two samples, shot at an angle or in close-up to show fabric texture and quality, can be reused across similar listings and makes the shop feel branded rather than generic. 5) Widen the displayed turnaround window (for example 1 to 7 or 1 to 10 business days instead of 5 to 7) so the shop appears in more delivery-date searches, while still charging a rush fee and aiming to beat the latest ship date. Bonus: pack value into the listing photo — show multiples of the item, and for digital bundles call out counts legibly and offer more files than competitors.

Key takeaways

• Enable customization requests and say yes to small changes big shops turn away — it wins orders and reveals new product options.
• Add both a smaller entry size and a larger size than competitors offer to improve search price positioning and raise average order value.
• Differentiate on colors, patterns, fonts or materials competitors lack, and ask existing buyers what options they want next.
• Use your own sample photos and video showing texture and quality instead of only supplier mockups, so buyers can tell who they are buying from.
• Show a wider ship window to appear in more arrival-date searches, keep a rush-fee upsell, and pack visible, legible value into the main listing photo.

Episode details: published February 22, 2023 · 15:25 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

← Previous: Etsy vs Amazon? · Next: What’s My Etsy Shop’s Name | Solving YOUR Etsy Problems | Tips for New Etsy Sellers →

All Dylan Jahraus videos · Dylan Jahraus profile · Dylan Jahraus on YouTube