How To Do Etsy SEO in 2025 (Write Better Titles for BEGINNERS)

About this video

Dylan Jahraus explains Etsy SEO as getting found without ads through both word choice and word structure, and focuses this lesson on titles. She argues sellers lose traffic because they title listings for the item’s materials, size, or internal name instead of its purpose and the outcome a buyer wants. Using a dessert candle, a landscape painting, and a velvet ring box as examples, she rewrites descriptive titles into chains of overlapping long-tail phrases so one title can match many different searches — for example around gift intent, occasion, recipient, and room or use. She also recommends duplicating a listing with a new main photo and a differently angled title to reach additional searches, placing the most searchable terms at the very start of the title, and keeping titles relevant so irrelevant clicks do not teach the algorithm to stop showing the listing. A closing structural tip is to put the noun before descriptors, because she says shoppers often search that way. Jahraus presents herself as a seller of over 7 years who claims over a million dollars in profit on Etsy, plus prior corporate e-commerce work, and says her team has helped over 2,000 sellers.

Key takeaways

• Title for purpose, recipient, occasion, and outcome — not for materials, dimensions, or the maker’s internal name for the item
• Build titles from overlapping long-tail phrases so a single title can surface for many related searches
• Put the most valuable, most-searched terms at the beginning of the title
• Duplicate and repackage a listing with a new photo and new SEO angle to expand search coverage
• Keep SEO relevant and try noun-first ordering, since irrelevant terms drive low click-through and lost visibility

Episode details: published February 12, 2024 · 16:19 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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