How To Do Etsy SEO 📝 | RANK HIGHER on Etsy 2025 (No Tools Needed)

About this video

Dylan Jahraus teaches Etsy title writing as capturing overlapping long-tail keywords while describing colour, aesthetic, and use - not keyword stuffing or generic gift phrases. Reviewing examples, she rewrites a cat art title overloaded with ‘cat gift / Christmas gift idea’ to foreground themed room decor and colourful kitten decor; she moves ‘Australian triplet opal’ out of prime title position for inexpensive earrings in favour of sterling silver stone earrings, recipient, and style terms buyers actually search; she replaces an obscure internal pattern name with DIY Santa decoration, wool Santa activity for kids, and Christmas sewing pattern; and she recasts a dress title mixing hyper-specific print details with generic terms into black and white skater dress, sleeveless beach cover-up, and vacation outfit language. Throughout she stresses titles are only about 10% of SEO, so titles must be paired with complete SEO elsewhere and mobile/desktop optimisation to drive both traffic and conversion.

Key takeaways

• Build titles from overlapping long-tail phrases that describe the item, colour, and aesthetic, rather than stuffing short generic keywords
• Avoid leading with obscure materials, internal names, or generic ‘gift for her’ filler buyers do not search for; vintage items are the stated exception
• Front-load what the buyer pictures and searches for - room, style, occasion, and recipient - so one title captures many long-tail combinations
• Do not over-index on titles alone: the creator puts them at about 10% of SEO, so the rest of the listing must also be complete
• Specificity should match buyer intent: neither hyper-specific print/material detail nor overly general terms will surface the listing for realistic searches

Episode details: published December 4, 2023 · 8:16 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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