How to FIX your slow Etsy sales in 2023 (The rules have CHANGED)

About this video

Dylan Jahraus addresses shops seeing a sharp sales drop in 2023 after growth in 2020-2021 and a plateau in 2022. She says she works with over 1,100 Etsy sellers, many previously doing over $400,000 a year (her claim), and says she herself has sold over $1.5 million with over $1 million in profit. Her core diagnosis: shops doing what worked in 2020 — when stimulus money made sales easy with little optimization — and expecting the same results. To fix it: First, focus the customer: bloated shops try to serve too many people and dilute resonance; instead target premium segments with consistent spending, e.g. people doing expensive activities, rather than generic designs like ‘be kind’ sweatshirts. Second, refresh trends: a 2020 bestseller should not still be the top seller in 2023; infuse newness. Third, build a strategic, multi-purpose product mix rather than a one-dimensional shop of only masks or only shirts — she teaches seven product types with different purposes, including loss leaders whose job is to raise the order count fast and revenue-scaling listings, judged by overall blended margin dollars rather than profit per item. Fourth, for print-on-demand, look beyond the top five production partners to smaller, local, low-overhead partners, since overhead is passed through to you and your customer. Fifth, compete beyond price, especially on speed, as buyers trained by Amazon Prime expect delivery in three to four days. Sixth, offer and repackage products around saving time, making money and ROI, so purchases feel like investments rather than indulgences.

Key takeaways

• The 2023 drop, in her diagnosis, comes from running a 2020 playbook in a tighter market with different spending habits.
• Narrow the customer focus toward premium buyers with consistent, discretionary spending instead of trying to serve everyone.
• Replace a one-dimensional product mix with listings that have different jobs — loss leaders for order volume plus revenue scalers — measured by blended margin.
• Use smaller, low-overhead print-on-demand partners instead of only the top five, because partner overhead is passed to you.
• Compete on speed and on time-saving/money-making ROI value rather than only on price.

Episode details: published July 23, 2023 · 8:01 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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