How To Get Sales on Etsy as a Beginner | Etsy Tips Q+A

About this video

In this Instagram Q+A, Dylan Jahraus — who says she is an Etsy seller of 8 years, has made over a million dollars on the platform, and now has a company of about 31 people — answers beginner questions. On lowest-cost categories she names digital, print on demand, and selling craft supplies or other items already on hand, but warns digital can be saturated with low price points and high competition, and that cost includes opportunity cost; she says she tends to recommend physical products to make the most money fastest. On Shopify, she says it has no built-in traffic, still has a 3% transaction fee plus a higher monthly fixed fee, and requires ad spend, so she recommends building Etsy to at least 80 to 100,000 in revenue first, and not starting on Shopify unless you have 10 G’s ready for ads. If only one listing sells, she advises studying those buyers’ profiles and favorites and finding other ways to serve that customer for 4 to 7 years. She contrasts YouTube, which she says covers only the surface — for example one of seven product types and titles as about 10% of SEO — with her paid coaching, described as group calls four times a week plus 24/7 unlimited one-on-one private coaching for a full year. She says her own shop cost nothing to start using items at home, plus about $150 in the first month on replenishment inventory.

Key takeaways

• Digital and print on demand are low upfront cost, but she warns they can be saturated with low prices and high competition, and to count opportunity cost as well as cash cost
• She recommends building Etsy to at least 80 to 100,000 in revenue before moving to Shopify, because Shopify has no traffic and requires ad spend on top of fees
• If only one listing sells, study that listing’s buyers — their profiles and what else they favorite — and find more ways to serve that same customer
• She says YouTube covers only a fraction of her system, citing titles as about 10% of SEO and only one of her seven product types covered there
• She says she started her shop with items already in her house and about $150 in first-month replenishment inventory, bootstrapping from profit

Episode details: published September 19, 2024 · 11:42 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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