HOW TO GET YOUR FIRST 100 SALES ON ETSY | How to Sell on Etsy 2022 | How to Get More Etsy Sales

About this video

The creator, who describes herself as a mom of two, military spouse and six-year Etsy shop owner, gives 10 keys to get the first 100 sales fast, saying a listing should sell within its first 3-4 weeks. 1) Launch publicly on Facebook, Instagram and Pinterest instead of keeping the shop secret — not to sell to family and friends, but to get discovered. 2) Do not worry about a perfect shop name; it can be changed, ideally before 100-200 sales. 3) Put your face all over the shop and social accounts to build trust. 4) Fully complete policies, About and shop announcement. 5) Use strong photos with an iPhone, good lighting and angles, plus video showing close-up features. 6) Accept low margins at first — she suggests being comfortable with 25-30% on the first 100 orders, then raising prices; as her own example she claims she sold an item for $50 that cost $15 to make plus $12-15 shipping and about $10 in Etsy fees, later raising the same item to $103. 7) Run a sale of 15% off or more for only the first 48 hours to create a countdown, and pay $3 a day to advertise at the same time. 8-10) Chase reviews: reply to messages in 2-3 minutes personally and professionally, over-communicate with an order recap within a couple of hours, and include a branded thank-you note asking appreciatively for a review if happy — she claims about 22% of her customers leave reviews, almost all five stars.

Key takeaways

• Announce the shop launch on all social media and pin products to Pinterest instead of waiting for success before telling anyone.
• Build trust for a no-sales shop with your face everywhere, completed policies/About/announcement, and clear iPhone photos plus close-up video.
• Take a deliberate low margin on the first 100 sales — the creator suggests 25-30% as a marketing/overhead cost — then gradually raise prices.
• For a new listing’s first two days, run a 15%-or-more sale for only 48 hours to show a countdown timer, alongside $3 a day in advertising as she describes it.
• Engineer positive reviews: reply in 2-3 minutes by first name, send an order recap within a couple of hours, and include a branded thank-you note that appreciates a review if the buyer is happy.

Episode details: published September 6, 2022 · 7:57 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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