How To Make 79 Listings With ONLY 1 Product (I Made $329,855)

About this video

Jahraus explains how she says she took one ‘mama’ sweatshirt, turned it into 79 different listings, and made $330,000 with those listings — a strategy she says helped her scale to over a million dollars in profit. The idea came from looking outside Etsy for trends. Instead of relying on one hit, she kept the same proven aesthetic/design and changed the identity on it for different buyers: soccer mom, swim mom, basketball mom, cheer mom, golf mom, dance mom, dance aunt, dance sister, teacher, nurse, wifey, and Mimi for grandmas, among the 79. She reports the original mama listing did almost $16,000, while expansions did more: Dance Mom $23,000, teacher $41,000, cheer mom $23,000, cheer $23,000, nurse $27,000, dance $13,000, wifey $29,000, and Mimi $34,000, in her figures. She notes the same buyer — often the mom — may buy across generations for herself, a cheer team, and her own mother. The biggest mistake, she says, is applying this to a product that never sold: duplicating a weak or flawed design across sports or onto mugs, totes, pillows, and blankets creates dead listings. Only amplify something with proof of concept/product-market fit. She offers a free list of 100 profitable customers and a free training in the description.

Key takeaways

• Only multiply a product that has already sold and has product-market fit — she says she expanded one proven mama sweatshirt into 79 listings
• Keep the proven design/aesthetic and change the identity/wording for each new customer type and search term, e.g. soccer mom, teacher, nurse, wifey, Mimi
• She reports expansions can outsell the original: teacher at $41,000, Mimi at $34,000, and wifey at $29,000 versus almost $16,000 for the original mama listing
• Do not duplicate a never-sold design across variants or product types — she warns this creates 79 dead listings if the core design is flawed
• The same purchaser may buy multiple versions for different people, so seemingly different audiences can share one buyer

Episode details: published September 17, 2026 · 4:52 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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