How To RANK HIGHER on Etsy (Best SEO Workflow 2025)

About this video

Dylan Jahraus, who says she is an Etsy seller of 8 years and made over a million in profit on Etsy before teaching, explains Etsy’s search algorithm as two parts: relevance and quality score. Relevance comes from titles, tags, and attributes matching the buyer’s search words. Using Etsy’s ‘banana backpack’ example, she says listings must contain the searched words to appear, exact phrase matches where the words sit together are stronger than scattered individual words, and having the same phrase in both title and tag is considered more relevant than in either alone. Words at the beginning of titles matter more than words at the end. For attributes, found under description, variations, details and category, she advises selecting as many accurate attributes as possible and never irrelevant ones, because mismatches hurt conversion and ranking. Quality score reflects how a listing performs in search: every new shop or listing starts neutral, while listings with no visits, favorites, or purchases over time develop a negative score. Great reviews, a completed About section, and completed shop policies help; she says FAQ and seller details are not factored in, while recent cases and past intellectual property infringement issues can hurt. Renewing a listing does not erase a negative quality score. She also notes recency and shop location, saying Etsy makes local items slightly more prominent in the EU, Australia, and Canada.

Key takeaways

• Relevance requires the buyer’s search words in your titles, tags, and attributes; listings without those words will not appear for that search
• Exact phrase matches are stronger: keep searched words together, e.g. ‘banana backpack’ or ‘golf gift for Dad’ in a row, and repeat the key phrase in both title and tags
• Put the most important keywords at the beginning of the title, since Etsy weights early words more heavily
• Select as many accurate attributes as possible but no irrelevant ones, because mismatches kill conversion rate and push listings lower
• Quality score starts neutral for new listings; visits, favorites, purchases, great reviews, a completed About section and completed policies improve it, while cases and IP infringement issues hurt it, and renewing does not reset a negative score

Episode details: published December 5, 2024 · 7:34 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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