How To SKYROCKET Print On Demand Sales on Etsy in 2025 (Fixing Your Etsy Shops)

About this video

Dylan Jahraus reviews viewer-submitted print-on-demand Etsy shops to explain why they are not making money. She introduces herself as a 7-year Etsy seller who says she has made over a million dollars in profit, with a company of over 25 people that has taught over 2,000 sellers who together made over $10 million last year, per her claims. Reviewing a plant-themed shop called Plantify, she argues against picking a literal niche: putting plants on every shirt and tote boxes a shop in. Instead, sellers should pick a customer — study who plant lovers are, where they shop, and what fonts, tones, patterns and aesthetics they are drawn to — and serve that customer across more of their life. Reviewing nurse-themed shops, she warns that many designs look copied from Etsy bestsellers and YouTube trend videos, and urges looking outside Etsy for proprietary designs and fonts not yet seen on the platform. In another shop she flags potential copyright issues from using other people’s logos, SEO problems, and white-background mockups taken straight from Printify, saying to never publish that way because the clock ticks from publish and non-converting views crush conversion rate. For a book-themed shop repeating ‘romance girly’ variations, she says do not make more of what is not selling — only iterate on designs with proof of concept. She closes by urging cohesive collections on higher-utility products rather than candles, pillows and wall art, saying she would keep only about 20% of one shop’s designs.

Key takeaways

• Pick a customer, not a literal niche — study that customer’s aesthetic, fonts and shopping habits instead of putting the niche image on every product
• Look outside Etsy for trends and proprietary designs/fonts; copying Etsy bestsellers and YouTube-pulled designs makes a shop indistinguishable
• Never publish listings with plain white Printify backgrounds — fix mockups before launch because non-converting views hurt conversion rate from day one
• Do not create more variations of designs that are not selling; only double down and iterate on designs with proven sales
• Build cohesive collections around higher-utility print-on-demand products and cut weak designs, rather than focusing on candles, pillows and wall art

Episode details: published February 22, 2024 · 9:06 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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