How To Start an Online Business in 2025 ($100+/day)

About this video

Jahraus’s framework for starting to sell online in 2025 begins with the customer, not the product: target wealthy buyers, identified by where they already spend (she lists Madewell, Anthropologie, Sephora, Restoration Hardware, CB2, Brooklinen, Apple, Whole Foods, Equinox, Peloton, Four Seasons, Pottery Barn Kids, Tesla, and Amex black card holders), and build a named, detailed avatar so you become their first choice in categories where they already spend. Her product exercise uses two columns — where the customer spends time and where they spend money. She then walks five categories: functional digital products (spreadsheets, templates, courses; PTA flyers, financial spreadsheets, blog templates, and caregiver checklists have done well among her clients, she says), print on demand (lowest margin, win on design), handmade (buy mostly-finished expensive items and finish/customize them, e.g. adding trim or embroidery to a quilt), reselling (source exclusive versions of trending items), and services (few clients at high rates). Platform choice follows the desired outcome: Etsy/TikTok Shop/Amazon for speed, your own website for profitability and security, Amazon/Shopify/Faire for building an exit-able brand, and Kajabi/Skool/Circle for courses with Etsy as top of funnel; she prefers Upwork over Fiverr. Her over-$1M online sales history is stated as her own claim.

Key takeaways

• Pick the customer first: build a named wealthy-buyer avatar from proven spending patterns
• Use the two-column time/money exercise to find product categories the avatar already pays for
• Digital products must be highly functional (save time/money) unless you are a strong designer
• Handmade margin comes from finishing and customizing mostly-made premium products
• Choose platforms by outcome — speed, profitability/security, exit value, or course delivery

Episode details: published May 1, 2025 · 10:21 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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