How to START SELLING on ETSY in 2023 💸 (Step by Step Etsy Shop for Beginners)

About this video

A beginner walkthrough for starting on Etsy, framed as realistic rather than get-rich-quick. Dylan says to decide who to sell to before what to sell, targeting people with higher discretionary income, stable jobs and expensive hobbies, thinking about what phase of life they are in and can be served for 4-7 years. She then compares categories: print on demand (you design and orchestrate fulfilment via a vetted provider such as Printful or Printify), digital (more accessible with ChatGPT/Midjourney but often lower-priced and volume-driven, unless you have higher-ticket skills or add a service), handmade (most control and margin levers, but shipping, which she says she did while making a creator-claimed $134,000 in her first 12 months from a one-bedroom apartment), supplies (including breaking bulk packs into smaller quantities to add margin) and vintage (items at least 20 years old, where listing quality and pricing expertise matter). She recommends a balanced product mix with seven product types, opening a shop with a placeholder name in under an hour, using a sole proprietorship/SSN in the US rather than requiring an LLC, and focusing on getting 10-20 listings up optimised before publishing, with proper SEO, ten photo types plus video, because Etsy gives a first-month boost.

Key takeaways

• Choose the customer first: target higher discretionary income, stable buyers you can serve for 4-7 years
• Pick and mix categories - print on demand, digital, handmade, supplies or vintage - to balance passive and hands-on listings
• Supplies can add margin by breaking bulk packs into smaller quantities, e.g. reselling beads in packs of 100
• Open with a placeholder shop name and a mock listing; in the US no LLC is needed to start as a sole proprietor
• Optimise 10-20 listings before publishing with SEO, ten photo types and video to use Etsy’s first-month boost

Episode details: published August 24, 2023 · 10:00 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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