How To Use Instagram to Explode Your Etsy Shop (FULL GUIDE)

About this video

Jahraus presents Instagram, especially Reels with ManyChat automations, as a second engine alongside Etsy SEO, which leaves sellers at the mercy of algorithm changes. Treat the account like a magazine providing education, inspiration or entertainment, not a store pushing ‘$19.99, 50% off’. Reels are top-of-funnel for reach: use transformational before-and-after content (e.g. screen-recording a Canva design process, time-lapses of designing, packaging or staging), value-driven lists such as 10 gift ideas for Mother’s Day, and trending audio. Carousels drive saves and shares with education, five ways to use a product, reviews and gift guides. Stories reach the hottest leads with order sneak peeks, gold-or-silver polls, pre-launch countdowns and review screenshots, saved to highlights for FAQs and reviews. Static posts suit reviews, tagged customer photos and launches. She cites her own account as having over 17 million views, 85% from non-followers, over 326,000 interactions, 190,000 followers and over 13,000 external link taps. With ManyChat, viewers comment a keyword and instantly get a DM with the product link; she claims over six figures a month with ManyChat, and shows one automation sent 11,900 times with 73% opens and 58% clicks. She advises loading Share and Save links into ManyChat: Etsy cuts its transaction fee by 4% on externally driven sales, which on her example of 100 sales at $30 equals $120 a month back. Best fits are visual, giftable and personalized items, home decor, apparel, tumblers and digital templates.

Key takeaways

• Use Reels for discovery with before-and-after transformation and problem-solving list content, not plain product posts
• Use carousels for saveable education and gift guides, and Stories for polls, sneak peeks and social proof aimed at warm leads
• Set up ManyChat keyword automations so commenting viewers instantly receive a direct product link by DM
• Put Etsy Share and Save links in those DMs to get the 4% transaction-fee reduction on externally driven sales
• Start posting before the account is perfect, prioritizing reps and fast audience feedback over polish

Episode details: published May 26, 2026 · 12:35 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

← Previous: 5 Toxic Traits That KILL Etsy Shops · Next: How I’d Sell $5 Products for $10K/mo on Etsy (Copy Me) →

All Dylan Jahraus videos · Dylan Jahraus profile · Dylan Jahraus on YouTube