How to WIN on Etsy in a Saturated Niche

About this video

In this Q&A she answers questions she says she has never answered before. On balancing two shops, she advises comparing each shop’s return per hour and momentum, getting one shop through its sprint to a few thousand orders before reviving the other, rather than splitting effort. She describes building her shop while her first baby slept only in short stretches, working in the margins, hiring a few hours of help, and treating it as a temporary season. To judge SEO, she says to check year-to-date traffic sources — Etsy app, other Etsy pages, and Etsy search reflect your SEO, while the line labeled Etsy marketing and SEO is actually off-site ads. She confirms overseas sellers can fulfill supply items through others within Etsy’s handmade, vintage, and supply rules, compares mockup sources and warns against relying only on one provider, and says listing at cost to build ranking can work without ads, using aggressive pricing plus self-driven traffic instead. Finally, she reframes switching niches: the real question is switching customers, since the same niche contains both dollar-store and premium buyers, and repackaging to a different buyer often beats changing products.

Key takeaways

• Grow one shop to momentum before splitting effort across two
• Judge SEO in year-to-date traffic sources, not the off-site ads line
• Supplies can be fulfilled by others if they fit Etsy’s category rules
• Ranking can be built with aggressive pricing and organic traffic, not ads
• If sales falter, switch the target customer before switching the niche

Episode details: published September 24, 2023 · 22:37 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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