I Found 3 PERFECT Trends to Sell on Etsy (Best Products in 2025)

About this video

Dylan Jahraus presents three trends she says are appearing in online boutiques, popular clothing stores, and modern brands but are still scarce on Etsy, and explains how to add them to an existing product mix by editing current designs and listings. The first is gingham, which she predicts will replace the checkerboard trend. Its levers are color and scale: high-contrast, vibrant versions suit a younger, fun customer, while low-contrast neutrals suit a sophisticated customer, and it works as a background print or filler color across handmade bows and headbands, print-on-demand all-over prints and lettering, and digital invitations, bookmarks, and SVGs. She also covers sourced-by-seller special makeups (SMUs), learned from her time at Zappos, using unique colorways competitors cannot copy, and supply items like gingham fabrics, trims, and ribbons in seasonal colors. The second trend is pasta and savory food, aimed at a quirky, retro-leaning customer who values home goods and kitchen time. Examples include handmade candles shaped like cheese blocks or pasta, gift boxes with pasta-making accessories, supply charms shaped like olives, tomatoes, pasta, and cheese, digital accents and Italian words, and print-on-demand grids of pasta shapes, which she compares to the pickle trend of 2023. The third trend is crustaceans, an extension of the earlier shell trend, covering lobsters, crabs, and shrimp for handmade prints and lamps, digital wall art and party printables, print-on-demand rugs, doormats, hats, and back prints combined with text, sourced by-the-sea gift boxes, and supply charms and beach wedding favors. She closes by pointing viewers to her general-specific-specific SEO strategy.

Key takeaways

• Gingham is presented as the checkerboard replacement; adapt it with color and scale, using vibrant high contrast for younger customers and neutral low contrast for sophisticated customers.
• Apply gingham by category: handmade accents and bows, print-on-demand all-over prints and text filler, digital backgrounds and borders, and supply fabrics, trims, and ribbons.
• Use special makeups (SMUs) in sourced-by-seller listings: unique colorways or limited versions, like the Zappos Converse example, that competitors cannot directly copy.
• The pasta and savory food trend targets a specific quirky, retro, kitchen-focused customer with motifs like pasta shapes, cheese, tomatoes, and olives across candles, charms, gift boxes, and apparel grids.
• The crustacean trend extends the shell trend with lobsters, crabs, and shrimp, strongest for beach-home, nursery, and party products in handmade, digital, print-on-demand, sourced, and supply categories.

Episode details: published June 16, 2025 · 9:15 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

← Previous: Did Etsy Change Their Algorithm? The REAL Reason Listings Won’t Sell in 2025… · Next: THIS Is The Fastest Way To Get Shadow Banned on Etsy… →

All Dylan Jahraus videos · Dylan Jahraus profile · Dylan Jahraus on YouTube