I Reveal My SECRET $1,700,000 Etsy Shop... (Etsy Seller Tips 2026)

About this video

Dylan Jahraus reveals her own Etsy shop, Begonia Rose Co, for the first time, explaining she kept it private after students copied her listings and an acquaintance announced plans to sell the same products. She recounts starting it at 25 from a faux-floral letter made for her wedding: after a first sale two months in, she applied her corporate e-commerce background (Zappos, Zulily) and, by her account, passed $10,000 a month within two months of that sale, turned down a Petco offer, and scaled to sometimes $50,000 months and, as she claims, over a million dollars in profit across eight years. She says she stepped away from the shop two years ago to focus on coaching, had a military spouse run it, and has now transitioned the brand to a new owner. The ‘one key’ she says she has never shared in her videos is the product mix: build around weddings, babies and funerals — life events that always happen regardless of the economy, which held up in 2020. Starting from floral letters she added baby mobiles, flower wall and hoop-wreath name signs, apparel, banners and cake toppers, plus memorial items, so the same customer returned for bachelorette parties, weddings, baby showers, birthdays for years, and losses — raising customer lifetime value.

Key takeaways

• Her revealed shop is Begonia Rose Co, built on faux-floral products starting from a wedding floral letter
• She kept the shop private after students copied listings and an acquaintance planned to sell the same products
• The core strategy: build the product mix around weddings, babies and funerals — events that persist in any economy
• Expanding across those life stages (showers, birthdays, memorials) keeps customers returning for years and raises lifetime value
• Earnings figures ($10k/month early, $50k months, $1M+ profit) are presented as the creator’s own claims

Episode details: published November 14, 2024 · 11:13 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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