I Studied NEW Etsy Shops, Here's How I Would Get Sales Fast

About this video

Six months after 63 Etsy sellers told Jahraus they wanted to grow and would largely make their own plans, she revisits their shops in this first part of a review series and finds most have barely grown. Examples she walks through include a shop with 55 orders and only eight low-priced listings, shops stuck at 30 orders after years on Etsy, a digital shop at 96 sales that she estimates has made very little money, a shop still at 24 sales after eight months, and another still at one order. Across the shops she identifies a recurring biggest gap: too few listings or only one product type, no clear profitable customer, low prices that leave little profit, and no product-mix expansion to serve the same customer in other areas of their life. She also repeatedly flags outdated SEO — saying every listing should have eight different long-tail keywords — poor thumbnails and mock-ups not optimised for mobile or Pinterest, tired fonts and font pairings, weak design, no site merchandising or upsells to raise average order value, and constant 25%-off pricing that may hurt conversion. Her advice is to fix existing listings before adding new ones on top of unoptimised ‘dead weight,’ and she promotes her free weekly workshop-style class for sellers who want a personal shop review.

Key takeaways

• Most revisited shops barely grew in six months
• Too few listings and one product type limit growth
• Target a profitable customer and expand the product mix
• Fix SEO, thumbnails, fonts and mock-ups before adding listings
• Use merchandising and upsells to raise average order value

Episode details: published August 13, 2026 · 9:39 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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