I Tried Selling Etsy Craft Supplies for 604 Days

About this video

Dylan Jahraus recounts selling craft supplies on Etsy, saying four of her eight years on Etsy were in the supply category and that she has helped sellers scale to over $10,000 a month with supplies. She says she sold silk flowers, artificial greenery, fabric, ribbon, fold over elastic, floral foam, iron-on patches, and finished bouquets for events. Walking through listings, she says a metallic rose gold flower priced at over $11 per flower sold $1,000 worth, with off-site ads driving 42% of its traffic and Pinterest driving 78% of its social media visits, under searches like rose gold flowers and rose gold wedding decor. She says another flower listing brought in $6,800, and a completed succulent bouquet she bought for about $7 each sold for $49.49 with the customer paying shipping, with Pinterest driving 73% of its social media traffic. She says she started by selling what she had on hand, then sourced stand-alone supplies and later developed custom products with manufacturers in specific colors, sizes and shapes after spotting trends like emerald green and toffee brown outside Etsy. Flowers and greenery worked best, she says, because they are three-dimensional, photograph well, cost over $2 each, and are ordered in quantities of 100 to 500 units for events, while ribbon, fabric and floral foam — which were less visually appealing — did not perform as well.

Key takeaways

• Position supplies for the end use and solution — her rose gold flower surfaced for rose gold wedding and wedding decor searches, not just as a flower
• Pinterest was a major social traffic source in her examples, driving 78% of social visits for one flower and 73% for a succulent bouquet
• She recommends starting with materials already on hand, then investing in stand-alone supply inventory once you see what sells
• Flowers and greenery worked because they photograph well and buyers order 100 to 500 units at a time for events, creating a B2B market
• She says less visually appealing supplies like ribbon, fabric and floral foam performed less well, and trend forecasting outside Etsy helped her choose colors

Episode details: published February 10, 2025 · 7:44 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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