If I Started a New Etsy Shop in 2023, I'd Do This...

About this video

She answers what she would do starting a new Etsy shop today with the goal of reaching a million dollars in profit faster than she says she originally did. Step one is choosing who to sell to, not a niche: customers with high discretionary income, stable jobs, and expensive hobbies, because, she argues, a niche like dog owners contains both bargain hunters and premium weekly-delivery buyers. For what to sell, she would choose a handmade or altered item that is easy to outsource, offer it in standard and customized versions, and also sell the supplies she uses for bulk-purchasing economies and steadier cash flow. She would launch one listing, be willing to break even on its first orders to build a power listing, market twenty minutes a day on Facebook, Pinterest, and Instagram, and bring on production partners after, she says, roughly the first $50,000. Her worked example targets career-focused dual-income moms with a personalized leather laptop bag, after spotting that existing results skew masculine with little personalization.

Key takeaways

• Choose profitable customers first; a niche alone guarantees nothing
• Pick a handmade or altered product that can later be outsourced
• Selling your own supplies adds cash flow and bulk-buying leverage
• Break even on early orders to build a long-lived power listing
• Outsource production only after the process is proven

Episode details: published February 16, 2023 · 12:30 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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