If You Think Etsy is TOO Saturated, Watch This!

About this video

Jahraus argues Etsy is not too saturated — the competition just is not very good — and opens by asking how brand new sellers are making over $10,000 a month, a figure stated in the transcript itself. She says she personally knows sellers who opened shops last year and quit their jobs to go full-time on Etsy after 6 to 9 months, and that they are ordinary people, not exceptional designers. Reason one is ghost listings: thousands of listings left by sellers who got lucky in 2020 with trending designs and no strategy, whose views she says are down 60%, who are not updating SEO, learning, or pivoting, so a seller who shows up, optimizes, and drives traffic is already ahead. Reason two is that the real power move is becoming the source of trends instead of fast-following: most sellers search tools like EverBee or Alura for what is trending on Etsy and copy it slightly, while Etsy itself gets trends about 6 to 8 months late. She urges looking everywhere but Etsy — Pinterest-inspired looks, seasonal moods, cultural micro trends, influencer trends, and wholesale markets, which she says surface trends 6 to 9 months before mass market retailers, are usually free with a reseller’s permit, and are a big part of the trend forecasting she does for her students; she notes her family moved to Nevada partly for access to those markets. If something feels too new or unseen, that is exactly what to post. Reason three is customer service as the advantage most sellers are too lazy to use: fast replies, anticipating and answering future questions proactively, and handling mistakes with grace turns one-time buyers into repeat customers and creates invisible differentiation. She says a buyer who messages one shop usually messages four or five, so the fastest reply wins, and claims 90% of competitors do not even answer their messages. Her recommended next step is launching 60 trending listings sourced from outside Etsy over the next 60 days, with SEO, modern elevated mockups, and systems for strong customer experiences.

Key takeaways

• Much apparent saturation is ghost listings from 2020-era sellers who are not updating SEO or pivoting, so consistent optimization and traffic-driving already puts a new seller ahead.
• Stop fast-following Etsy trends through tools like EverBee or Alura; Etsy receives trends 6 to 8 months late, so copycat listings compete on stale ideas.
• Source trends off-platform — Pinterest, seasonal and cultural micro trends, influencers, and wholesale markets that run 6 to 9 months ahead of mass retail — and treat ’too new’ as a signal to post.
• Customer service is an underused differentiator: reply fastest, anticipate questions, and handle mistakes gracefully, because buyers typically message four or five shops at once.
• The action plan is 60 trending listings in 60 days built from outside-Etsy trends, paired with SEO, elevated mockups, and systems for strong customer experiences.

Episode details: published September 25, 2025 · 5:43 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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