Is Etsy Still Worth It in 2025?

About this video

She argues most Etsy strategies from a few years ago no longer work in 2025 and replaces them with current ones. Instead of copying what already sells on Etsy — which she says means arriving six to eight months late, after a trend peaked — find trends outside Etsy at forward retailers and bring them to the platform first. Instead of dated mockups stuffed with farmhouse props, bright eucalyptus, and polarizing items, use cleaner, more timeless imagery with lighting and color contrast doing the work, mixing trendy and timeless Pinterest images. Instead of offering every color and font, curate choices, because, she says, profitable customers value their time and will pay for decisions made for them, like the simple menus of successful brands. Finally, she replaces the casual, hobby-like approach with an aggressive launch: shop quality score and early order velocity matter so much, she says, that a shop with no sale in its first two months may be better restarted.

Key takeaways

• Find trends outside Etsy; copying Etsy best sellers means arriving late
• Drop dated props from mockups in favor of timeless, clean imagery
• Curate options — profitable customers pay for fewer, easier decisions
• Launch aggressively; early order velocity shapes shop quality score
• A full, fast revamp beats slow, casual tweaking in 2025

Episode details: published February 24, 2025 · 9:59 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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