Is Your Etsy Strategy HURTING Your Shop? | The Best Etsy Strategies | 2023 Etsy Strategy for Sales

About this video

The speaker argues that a one-size-fits-all Etsy strategy does not work and that copying what successful shops do now will keep sellers stuck. She says viewers should study the steps successful businesses took on their climb, not what they do once at the top, comparing it to studying how an Olympic athlete trained from a young age rather than how they performed at the Olympics. Different stages of a business and different phases of a listing’s life cycle require different strategies. She claims she has done over $1.4 million in revenue on Etsy, with over $1 million of that as profit, and draws on prior work as a footwear and clothing buyer for Zappos, work in the flash sale model at Zulily, building a blog to eight and a half million views, business school, and training in buying and product development. Core business principles, she argues, do apply across businesses — she says she used similar strategies to build her Etsy shop to a three to four hundred thousand dollar a year level, a rental property business, and a digital product business — but they are not all used at the same time or in the same way. She says her program applies to digital, vintage, print-on-demand, handmade, and supply businesses because it teaches when and how to deploy each strategy, with one-on-one coaching also offered.

Key takeaways

• Do not copy what successful shops do now; study how they climbed
• Different business stages and listing phases need different strategies
• Core business principles transfer across businesses, timing matters
• Speaker’s background spans Zappos, Zulily, blogging, and business school
• Strategy toolbox grows by building different kinds of businesses

Episode details: published December 11, 2022 · 5:23 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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