MAKE MONEY ON ETSY DURING THE 2022 RECESSION | Why You Should Start a Business in a Recession

About this video

Arabic-track provenance: this video’s transcript is in Arabic, summarized here faithfully in English. Dylan Jahraus introduces herself as a military spouse, mother of two, and Etsy seller of six years who claims over $1.25 million in Etsy sales and regular annual sales of $300,000-$400,000. She argues a recession or slowdown is a great time to start an Etsy business or expand an existing one, not a time to retreat, withdraw from the platform, or abandon a side business. She says Etsy income over the next 12-24 months can relieve financial pressure and spread risk if job security is a concern. She recommends a made-to-order model on Etsy for cash flow, because money is not tied up in inventory, the model is flexible, and it adapts better to changing consumer behavior. She also says supply costs may fall in a downturn, suppliers face less demand, and high-quality materials that were previously scarce may become available for less. The best cash-flow businesses, she argues, are online and scalable, which she says Etsy is. She advises investing the cash flow rather than just holding it, diversifying rather than reinvesting everything into the business and ads, and never investing in anything you do not understand, describing her own approach as old, boring, and conservative. As an example, she claims that in March 2020, after strong January and February shop gains, she put $50,000 into the stock market and it grew to $150,000 in six to seven months. She urges viewers to double down, noting some of the biggest companies started in a recession, and promotes her course and one-to-one coaching on a recession-proof Etsy strategy.

Key takeaways

• Treat a slowdown as a time to start or expand on Etsy, not to retreat
• Use a made-to-order model to avoid tying cash up in inventory
• Watch for lower supply costs and better availability of scarce materials
• Invest Etsy cash flow, but diversify and never invest in what you don’t understand
• Spread income risk with an online, scalable second revenue stream

Episode details: published August 4, 2022 · 4:31 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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