My honest advice for someone who wants to start on Etsy

About this video

The creator argues most new Etsy sellers fail from missing strategy, not bad products, and gives three rules. First, go all-in with 100 listings in 100 days rather than dabbling with one or two listings, which she compares to a restaurant with one menu item. Variety lets sellers test different designs, products, SEO and thumbnails during what she describes as Etsy’s roughly 30-45 day (sometimes 60-day) honeymoon window, when Etsy gauges clicks and conversions; she claims one student went from about 45 sales, stuck for 6-8 months, to a couple thousand sales in a couple of months. Second, stop chasing trends already on Etsy, which she says gets trends 6-8 months after other retailers. Find aesthetics earlier on Instagram, Pinterest, trade shows, expos and markets, and overlay emerging colours, fonts, sayings, materials and textures onto existing products; she says her flower walls and floral letters each did over half a million, as creator claims, from ideas found outside Etsy. Third, sell products with purpose that save time, money or help make money, not only personal taste. Ask whether buyers would buy the item unpersonalised; personalisation then justifies a premium on functional goods like kitchen towels, rugs, bedding and shower curtains they would buy anyway. Purely aesthetic art can be added later for momentum, not relied on at the start.

Key takeaways

• Publish 100 listings in 100 days to test designs, products, SEO and thumbnails rather than starting with one or two listings
• Use Etsy’s early honeymoon window by generating enough listings for Etsy to measure clicks and conversions
• Source trend ideas from Instagram, Pinterest, trade shows, expos and markets before they reach Etsy, instead of copying Etsy trends
• Prioritise functional products that save time or money or help buyers make money, especially when starting out
• Test personalisation on items buyers would purchase anyway, such as towels, rugs, bedding and shower curtains, to support a premium price

Episode details: published March 11, 2026 · 6:12 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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