NEW Etsy Program Could BOOST Your Sales in 2025!

About this video

Dylan Jahraus says she found Etsy Insider, a new deals and drops program, slipped into Etsy’s 2024 Holiday Hub guide for sellers, and found the holiday advice itself not particularly helpful. Participation is completely optional via what she calls a scrappy Google survey form. She explains the distinction Etsy makes: Deals are limited-time, seller-funded discounts on one item from your shop, targeted only to Etsy Insiders, at 50% to 75% off the original retail price, with Etsy working with the seller on a suggested quantity — so the discount is exclusive and not on sale for everyone else. Drops are first access for Insiders to a new item, either a brand-new creation or a modification of an existing design such as a new color, added details or different sizes. Sellers can join deals, drops or both, indicate free U.S. shipping, choose physical or digital format, and pick categories including home and living, style and gifting; if selected, Etsy says it will reach out about 12 weeks prior to launch. Jahraus recommends applying because it is one quick application, opting into both deals and drops, selecting a discount of at least 70%, offering a modified, limited-edition version of a proven product rather than an untested one, and offering free shipping baked into the price. She says most benefit will go to shops with a proven track record, since Etsy is positioning this as a premium experience, though elevated, professional photos and branding could compensate for a smaller track record, and she compares the exclusive, act-now model to Zulily, where she previously worked. She warns sellers to read the fine print before agreeing, especially whether they retain the right to sell the product afterward rather than being locked into exclusive selling to the Insider community.

Key takeaways

• Etsy Insider Deals require seller-funded discounts of 50% to 75% off one item, exclusive to Insiders rather than on sale for everyone
• Drops give Insiders first access to a new item or a modification such as a new color, added details or different sizes
• Jahraus recommends opting into both deals and drops, choosing at least 70% off, and modifying a proven product into a limited edition
• If selected, Etsy says it will reach out about 12 weeks prior to launch, so she advises adding elevated, professional photos in the meantime
• Read the fine print on exclusivity before agreeing, so a bestseller does not become locked to the Insider community

Episode details: published October 10, 2024 · 7:05 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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