Q&A Part 2 | How Much Profit Does My Etsy Shop Make? | Your Etsy Questions Answered | Top Etsy Tips

Dylan Jahraus Etsy Selling Career & Money

About this video

In Q&A Part 2, Jahraus answers viewer questions and discloses finances as her own claims: almost $1.3 million in Etsy sales, $300,000-$400,000 a year ($30,000-$40,000 a month), and for her last full year, $360,000 in revenue with $270,000-$275,000 take-home profit before taxes, which she describes as a blended gross margin over 75%, up from about 50% at the start. She says part-time selling as a student or parent is possible - she claims $134,000 in her first year working around a newborn - but urges hiring childcare and help sooner and raising prices faster, mistakes she says she made. On Shopify vs Etsy, she advises starting on Etsy to leverage its traffic, then moving customers to your own site (she claims $80,000-$100,000 a year there, 90% from Etsy) to cut fees from about 9.5% to about 3%, using policy-compliant wording. She also sells on Amazon Handmade in a customization category to avoid returns. Other advice: test including shipping in price for at least two weeks rather than assuming free shipping wins; you do not need a new listing daily, but drive your own traffic daily via Pinterest, Facebook, and Instagram; do not use the same mockups as every other print-on-demand seller; and for digital products, beat competitors on value shown in the photo plus price, not price alone, targeting needs that make money or relieve pain. Her biggest reasons shops fail: not saying yes to customer customization/product requests, giving up too soon, not evolving over 12 months, and copying competitors.

Key takeaways

Start on Etsy for built-in traffic before Shopify; only add your own site once sales volume makes the fee saving profitable.
Test shipping-in-price versus shipping separate for at least two weeks - there is no universal answer, competitiveness decides.
You do not need daily new listings; daily effort should go to driving your own traffic via Pinterest, Facebook, and Instagram.
Say yes to customer requests for customizations and new products to build a shop of proven, wanted products instead of guessing.
Raise prices and hire help sooner, and differentiate in ways other than price rather than copying competitors.

Episode details: published September 16, 2022 · 24:57 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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