Raise Your Prices, Sell More? | How I Made $46K in 30 Days On Etsy | 5 Steps to Make Money Online

About this video

Dylan Jahraus says last month’s Etsy sales were over forty five thousand dollars in thirty days, in a business she says normally does 30 to 40,000 in revenue a month and is closing in on 1.4 million dollars in sales on Etsy after almost seven years. The five steps she gives are: (1) raise prices and gross margin in what she calls the marathon phase — consistent daily sales, market leadership, and a profitable, non-price-sensitive customer with high discretionary income who values time over money — which she did in November, normally a slow month for her; (2) hire help in advance, hiring a fellow military spouse in San Diego about six weeks earlier to handle production, which let her keep turnaround at three to ten business days instead of extending to one to three weeks; (3) forecast demand correctly, drawing on her prior work as a buyer for Zappos and Zulily where she says she was responsible for being within five percent of her forecast each month on portfolios in the 100 million dollar annual revenue range; (4) repackage marketing in an evergreen gift-centric way rather than just adding Christmas to titles, making items giftable by adding a name, date or address, which she says can allow charging fifteen to fifty percent more; and (5) repackage the same product mix toward different profitable customer segments through listing photos, descriptions and variations, instead of adding many new items.

Key takeaways

• She claims she raised prices and margin during a busy period and still grew revenue, attributing it to a marathon-phase customer who values time and service over lowest price
• She hired production help about six weeks before the peak so she could keep three to ten business day turnaround instead of extending to one to three weeks
• Planning and forecasting, learned as a Zappos and Zulily buyer, is what she credits for consistent 30 to 40,000 dollar months without selling out or overstocking
• Make non-gift items giftable with a name, date or address and use evergreen gifting marketing; she says this can support charging fifteen to fifty percent more
• Keep the same products but repackage their photos, descriptions and variations for different profitable customer segments rather than adding many new items

Episode details: published December 4, 2022 · 12:29 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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