RANK HIGHER on Etsy - No Tools Needed - How To Do Etsy SEO - SEO Simplified

About this video

She identifies the biggest Etsy SEO mistake she sees, even among sellers with twelve-plus years on the platform: using titles to describe the item itself instead of its purpose or utility. Buyers, she explains, search for solutions and occasions — a Father’s Day gift, not technical specifications — so seller-focused words waste the most valuable title real estate. Working through handmade candles, wall art, and print-on-demand shirts, she rewrites titles around product plus purpose plus utility, stacking overlapping three-to-five-word long-tail keywords so one title appears in many more searches. She also recommends duplicating a listing with a new photo and an entirely different keyword set to multiply coverage. Her bonus tip is word order: buyers tend to search general-specific-specific, noun first, then adjectives, so titles should follow that pattern.

Key takeaways

• Write titles for the buyer’s purpose and occasion, not the item’s specs
• Stack overlapping long-tail keywords to appear in far more searches
• Duplicate winners with a new photo and a completely new keyword set
• Put the noun first, then adjectives — general, specific, specific
• Punctuation and filler words break up valuable keyword phrases

Episode details: published January 25, 2023 · 12:24 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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