Sharing all my SECRETS | Giving advice to EXPLODE Etsy sales for my student

About this video

This is a behind-the-scenes coaching call between Dylan Jahraus and a student selling print-on-demand items and gift boxes. Dylan claims in the intro she has sold $1.5 million in revenue on Etsy with over a million dollars in profit over about seven years. The student says sales have increased but are sporadic — nothing for a while, then five sales in one day — and a popular print-on-demand product’s most-wanted color is out of stock, with a roughly 25-day ship time versus faster options, while customers insist on waiting for that green color rather than accepting camel or blue alternatives. Dylan suggests checking what those buyers are favoriting for other demand, keeping the best print-on-demand items and cutting dead weight, and focusing on gift boxes. She advises creating one super-elaborate, over-$100 example gift box as the featured listing photo to show value, using a lifestyle/example photo, simplifying choices because the student admits pricing has been almost at cost, a little over, to build sales and that too many choices create too much thinking. Reviewing stats, the student reports 768 views and 680 visits in 30 days; Dylan says the goal is at least half of views becoming visits, so this click-through is very strong and SEO is driving most traffic because copy focuses on purpose over description. Other advice: add gift-box items to the banner, look up Canva font duos for trending font pairings, update Instagram story highlight covers and logo fonts, follow big claw-clip and scrunchie brands on TikTok and film simple hair-up demos, repackage add-on items as bachelorette, bridesmaid, wedding and kids’ party favors, frame a box as a teacher appreciation gift this weekend, and also target birthdays, graduation and raffle gifts. She notes shortened Bitly links behaved differently across browsers for another student, and suggests adding emojis to break up descriptions for mobile reading.

Key takeaways

• Diagnose traffic with views vs visits: aim for at least 50% of views becoming visits; this shop’s 680 visits from 768 views signals strong listing appeal and SEO
• When a hero color is out of stock with a ~25-day lead time, check what those waiting buyers favorite and develop similar-demand alternatives instead of only offering unwanted colors
• Make gift boxes an easy single purchase: show one elaborate over-$100 example box in the featured photo and reduce choice overload
• Repackage the same add-on items for specific occasions — bachelorette/bridesmaid/wedding party favors, teacher appreciation, birthday, graduation and raffle gifts
• Keep SEO purpose-focused rather than description-focused, and improve presentation with Canva font duos, updated banners, and simple TikTok demos showing how claw clips are used

Episode details: published June 9, 2023 · 7:40 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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