She Makes $10,000/Mo Selling on Etsy... Here's How

About this video

An interview with Etsy seller Ne, who started her shop in August of the previous year after about 8-10 years as a project manager, using a graphic design degree she had not previously used professionally. She began with print on demand because it felt less intimidating, focusing on mental-health, self-love and affirmation designs; her first product, a summer tank top, became a bestseller, per the conversation. She says she quit her job in early March, replaced her income a few months later, and later added handmade and digital products, shipping orders from home. Dylan notes she had sold to over 1,300 people in the prior month, had about 250 listings, and had passed $22,000 in revenue in a month with a margin Ne confirms was over 50% - all presented as their account of her results. Ne attributes progress to testing constantly, failing fast, not taking failures personally, listening to customer feedback for colours, patterns and sizes, and continually adding products rather than stopping after early success. She says she did not rigidly niche down - serving grandmothers, brides and nurses in one shop - keeping it cohesive through branding, colour and imagery, and finds inspiration outside Etsy on Pinterest and in stores like Pottery Barn, Anthropologie, Target and Walmart. On ads she says she now spends about $3 a day on 20 listings and sometimes none, after earlier spending $20-$50, and $100 around Black Friday, without a clear pattern.

Key takeaways

• Start where your skills lower intimidation - Ne began with print-on-demand affirmation designs using her graphic design background
• Test constantly and fail fast: keep listing new products instead of stopping after early success, reaching about 250 listings
• Turn customer requests for colours, patterns and sizes into new products, since one asker may represent many silent buyers
• You do not have to niche down rigidly if branding, colour scheme and imagery keep a broad shop cohesive
• Get inspiration outside Etsy (Pinterest, physical stores) and favour organic social connection over heavy Etsy ad spend

Episode details: published November 20, 2023 · 35:52 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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