SKYROCKET your Etsy store by avoiding these 12 MISTAKES

About this video

The creator, who claims over $1.5 million in Etsy revenue and over $1 million in profit as her own claim, lists 12 time-wasters for small one-person Etsy shops. 1) Spending hours on a social media calendar instead of posting; she recommends about 20 minutes a day on Facebook, Pinterest and Instagram, with quick posts such as a behind-the-scenes Boomerang. 2) Paying for expensive tracking/inventory software before having meaningful sales. 3) Paying for ads before listings and the shop are optimised for SEO and conversion. 4) Chasing listing count over optimisation: 10 good listings beat 100 bad ones. 5) Hours on mood boards and brand-story development before customers know the brand. 6) Doing Pinterest strategy before listings are optimised for Pinterest, which she says makes it about 80% less effective. 7) Buying a wide range of expensive tools/machines one person cannot run profitably; focus on one or two, get sell-through, then expand. 8) Doing trend research on Etsy, which lags; find trends before they reach Etsy and be first to market. 9) Repeating the same listings/method and hoping for different results; test and stack new strategies. 10) Waiting until bigger to offer customisation, when customisation may be what creates traction. 11) Trying to fix worst listings instead of improving best/traffic/favourite-attracting listings for exponential returns. 12) Spending time on anything not driving traffic or conversion, judged by return on time.

Key takeaways

• Prioritise action over planning: post social content quickly for about 20 minutes a day instead of building elaborate calendars, mood boards or brand stories
• Do not buy expensive software, many tools/machines or ads before listings are optimised and the shop is making meaningful sales
• Optimise listings for SEO and conversion before pursuing listing volume or Pinterest traffic; quality beats 100 weak listings
• Research trends off Etsy, test new strategies instead of repeating failing ones, and offer customisation from the start
• Invest time in best-performing listings and in activities that drive traffic or conversion, not in rescuing listings customers do not want

Episode details: published June 12, 2023 · 13:27 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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