STOP CHASING ETSY TRENDS | Why Following Etsy Trends Will Not Work | How to Find New Trends for Etsy

About this video

Dylan Jahraus argues sellers should not look for trends on Etsy itself, because by the time a trend is popular there it is, in her account, already four to six months old — and small shops that copy it will be crushed by bigger shops selling the same trend the same way. Trends should be found earlier, off Etsy. First, say yes to customer requests: a customer asking for something they cannot find elsewhere is a direct signal, and she claims this made her the market leader in a large category. Second, study Pinterest in a category-specific way — becoming deeply familiar with one niche such as nursery, living room, or kitchen decor so emerging patterns stand out — and check trends.pinterest.com to see how a search term has trended over 12 months, rather than relying on a generic homepage feed shaped by personal taste. Third, follow the influencers and accounts the target customer follows, watching for emerging colors, patterns, styles, and uses. Fourth, watch premium brands’ social media (more current and agile than their websites) for what they launch and push. She stresses acting immediately once an idea appears, claiming delay cost her sales even on a product she says became a market leader. All sales and earnings figures in the video are the creator’s own claims.

Key takeaways

• Do not source trends from Etsy; the creator says trends there are already 4-6 months old
• Say yes to customer requests — they signal unmet demand and can surface future trends
• Study Pinterest by specific category/customer, not the homepage, and verify on trends.pinterest.com
• Follow influencers and premium brands targeting your customer to spot colors, patterns, and styles early
• Test a promising idea as quickly as possible instead of delaying the listing

Episode details: published September 5, 2022 · 9:52 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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