STOP Selling Holiday Products on Etsy 🎁 (Do THIS Instead)

About this video

Jahraus tells sellers to stop chasing holidays, the opposite of what she says other Etsy gurus advise. If a shop has less than 100 sales, she says to remove holiday listings, with the only exception being a seasonal shop built entirely around that holiday. Her reasoning is lifespan: holiday listings live about 4 to 12 weeks, so the traction built on them dies, preventing the long-term snowball she wants sellers to build in year one. Reviewing five low-traction shops, she applies a customer-first, product-second alternative. For a Texas-themed shop with 37 sales started in 2021 and its most recent review from 2022, she suggests starting a new shop focused on rich Texans, serving that customer for at least 4 to 7 years to raise lifetime value, and using her seven types of products framework, including a loss leader whose purpose is to raise order numbers. For a shop with 4 sales and 131 listings heavy on Valentine’s Day, St. Patrick’s Day, and Christmas, she says to kill all holiday designs, likely more than half the listings, and not add holiday listings again until at least 100 sales. For a sticker shop with 1 sale and 9 listings, 4 of them holiday, she suggests B2B custom work and personalized functional stickers for teachers, college students, pantry organization, and busy moms. For another sticker shop with 64 listings and 36 sales, she suggests stickers become a loss leader and the shop expand toward a lifestyle brand targeted by generation. For a digital shop with 67 listings and 43 sales, she says to kill holiday items, examine the last 20 sales, and change about 95% of the mock-ups, which have too much open background space. She closes by describing her program’s ‘sprint’ as strategies to get the next 3 to 4,000 sales.

Key takeaways

• Shops with less than 100 sales should remove holiday listings unless the shop is entirely a seasonal shop, because holiday listings only live about 4 to 12 weeks before traction dies
• Build customer-first, product-second: pick a demographic and serve them for at least 4 to 7 years to drive lifetime value, rather than hopping on trends or news
• Use product-purpose categories such as a loss leader, whose entire purpose is to get order numbers up faster
• For low-traction shops she reviews, the prescription is consistent: kill holiday designs, redo SEO and photos for mobile and desktop, fix pricing, and add Pinterest optimization and site merchandising
• For a digital shop with 43 sales she advises studying the last 20 sales before choosing a direction and replacing about 95% of mock-ups that waste background space

Episode details: published April 8, 2024 · 10:24 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Dylan Jahraus’s own claims, shared for education — they are not typical or guaranteed.

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